The Starbucks location, which quietly opened on 16 March, has no exterior signs.
It seems, 25,000 signatures were not enough to keep a Starbucks out of Yosemite.
That petition to halt the opening died a quiet death on March 16, when the coffee giant began operating at the Yosemite Valley Lodge, Base Camp Eatery, ABC7 reports underwent a $7 million remodel, the first since 2000.
The Guardian reports that the requests of visitors reportedly partly due to the decision, that “aligns with our goals of elevating the food and drinks in the park,” per a rep with Aramark, who run the facility.
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It is the first Starbucks location in a national park, and “we wanted to respect the park and added only what we needed,” adds a store designer with the chain. There is no heated plates and Chain Store Age report of a “cue”, she took from its natural environment: The bar is covered with reclaimed redwood from Northern California.
The coffee shop is now in the Yosemite Valley Lodge, Base Camp Eatery, which is operated by Aramark.
That is probably not enough to meet Freddy Brewster, the former Yosemite trail guide and the man behind the petition: the opening of The shop “is a representative of what our culture has become,” he tells the Guardian. “The government is increasingly dependent on major companies.”
(In related news, a California family allegedly suffer from “stress, nervousness, anxiety, fear, pain, sadness, fear, anxiety, and a shock for a few months” after a Starbucks visit).
This article originally appeared on Newser.com “There is No Sign Outside, But There is a Starbucks in Yosemite”