The Jamaican Elaine Thompson is the second athlete who Nike a full sneakers line orders within the Beautiful x Powerful project that last year, above the baptismal font was kept.
Usually its the men that hold sway in the sneakerwereld: male designers working for male clients who think that their male audience is mainly inspired through the athletic performance of male athletes. In recent years, however, there are positive changes merkzaam. At Puma were among others, Solange Knowles, Rihanna and Vashtie (incidentally also the first and only woman to have a Nike Air Jordan to design) the pen in another direction. Rita Ora did the same at competitive broederbedrijf Adidas. Nike then again has a first basketballijn by and for women -including shoes – on the market and launched last year, the Beautiful X Powerfulcollection: the first footwear line inspired by female athletes and their groundbreaking performance.
“You will remain a winner”
The BXP-line got off to a flying start thanks to the first amabassadrice: the American Joan Benoit-Samuelson, who in 1984 the first women’s marathon in the history of the Olympic Games had run and won.
This year bears Nike the collection in the Jamaican Elaine Thompson this past summer, the golden medal for both the 100 and the 200 metres sprint against the teeth if pressing. She is the first female sprinter since 1988 that such a sporting performance. It was for Nike, not only the precious metal that Thompson is the ideal singer for their Beautiful x Powerfullijn. Especially her perseverance inspires. “It’s not because you as a second or third place you are a loser – you will remain a winner on the inside, if you worked hard for it,” said Thompson in an interview with the sportswearbedrijf. “And if you do win and being praised is you need to continue to work hard to achieve more.”
An inspiration for young athletes
The Jamaican understands how important it is for athletes to have to look up to, and hopes to one day also be an inspiration for young athletes that their dreams would come true. “I want others to know that they can also do.”
Her iconic position in the atletiekwereld, its sporting achievements and its values and standards, which are now, by the Nike immortalized in a new footwearcollectie consisting of five white sneakers, perforated leather with gold accents. Each shoe is adorned with Elaine’s signature, her winning times in Rio (21:78 for the 200 metres; 10:71 for the 100 metres) and its mantra: one life, one chance.
Available from 1 June via the SNKRS App and selected outlets.