NEW YORK (Reuters) – betting on Sports content is the engine of growth for Turner Broadcasting System, Inc. Bleacher Report, a popular digital culture and sport website and app, according to a report on Thursday.
Subscriptions to B/R betting channel has grown three times faster than all the other subscriptions to the general content, B/R said in a study released.
Subscriptions to the various channels are free, but can be mined for information for the user. These data are used for the B/R study, and provide a wealth of insight for media companies in their programming and marketing.
“We are packaging our first-party data in a way to make it easier for people on the market to their consumers,” B/R Chief Brand Officer Ed Romaine told Reuters.
For his part, B/R will make use of such public information to help guide content strategy, ” he said.
The sports and media industry are expected to evolve in the wake of a U.S. Supreme court ruling in May that allowed states to legalize, regulate and tax sports betting.
The decision led to a rush of activity by the states – eight of which now live sports betting and companies, leagues and others looking to profit.
B/R announced on Feb. 7 that the opening of a studio in a of Caesars Entertainment Corp in Las Vegas casinos, which should be ready to roll out in April.
B/R the app has been downloaded over 20 million times since it launched in 2011 and has nearly 5 million active monthly users, it said.
The company declined to say how many users had registered for the different channels.
The growth of the AMERICAN sport of betting, it is bound to be an increase in social acceptance, especially among younger people, B/R report found.
About 63 percent of the fans between 21 and 34 years think sports betting is acceptable, in comparison with 51 percent of all sports fans, regardless of their age, the study found.
“Younger people feel comfortable with the bet. They do not think that it is a taboo area of activity,” Romaine said.
Reporting by Hilary Russ; Editing by Dan Grebler