Every year around this time, the media reveal their CD compilations of the “winners and losers.”
But this year, of course, the biggest losers are the same mainstream media.
The pageant, the preload, and the shock of Donald Trump even more crushed, the profession already tarnished reputation.
But there is a paradox. Cable news ratings rose in the year, trump. The New York Times added 40,000 subscriptions shortly after the election day. Donations to non-profit journalism groups.
Times columnist Jim Rutenberg sees a silver lining on the horizon:
“As Mr Trump, the media village down, tried to burn, he can only save.
“His ongoing campaign of Twitter attacks, explanations, errors, and promises to punish them, the traditional media is threatening to do, what could so many years of cost-cutting and re-envisioning not so easy: place the industry on a sound economic Foundation on which the customers recognize their value are willing to pay for it on a regular basis.”
Well, maybe. But the drive were able to set parts of the MSM more in the enemy camp, under increasing pressure, to a negative to cover, the next President in a way that your new fans. And that would be to pay a high price.
But all this does not mean it was a good year for individual journalists and news agencies. Fox enjoyed the highest ratings in the 20-year history. Megyn Kelly, thanks to Outdo each other in part to past attacks, became a global superstar and magazine cover girls with a No. 1 New York Times best-selling memoirs. (In her book, she thanks Bill Hemmer for teaching her the ropes as a rookie anchor.)
Tucker Carlson is launching a provocative new show, which came to putting up big numbers (according to Brit Hume of the Bank’s solid interim anchor). To define Bret Baier, the fair and balanced with his news, and Chris Wallace turned in a masterful performance in the third debate. (Fox Business is also outdated CNBC in the last few ratings periods.)
In the case of MSNBC, Brian Williams ‘ quiet comeback mounted, serve not only as a breaking-news-anchor, but introduction 11 o’clock show. While he still bears the scars for the telling of the untruth, which cost him his NBC-Moderator-job, Williams got off the canvas and showed the skills it the top-rated network anchor for a decade, and is likely on the way to a better time slot.
Joe Scarborough and Mika Brzezinski managed to keep their card in the middle of the news, with a largely friendly relationship with trump (and his prospects seriously), then with a bitter war of words between the two sides, and now with restored diplomatic relations with Donald.
Others, like Al Sharpton, lost shows your MSNBC.
At CNN, Jake Tapper and Chris Cuomo both applause won for the robust, no-nonsense interviews with politicians and agents. And Anderson Cooper has not only managed to elicit interesting responses from several of the presidential candidates, he excelled as a moderator in the primary debates. But CNN took a hit, as we learned that the post Donna Brazile, the reigning democratic Chairman leaked debate questions to the Hillary camp. She was quietly dismissed.
At NBC, meanwhile, no-drama Lester Holt seamlessly took over for Williams and remained a solid No. 1, no easy feat (but he was a disappointment in the first debate). In the case of “Today,” Matt Lauer and Savannah Guthrie, a long time after the mess with Ann Curry’s departure, made it back to climb, and beat top-rated “GMA” three of the last six weeks. And “CBS This Morning,” more, reviews of the progress and praise for his hard-news approach.
More broadly, it is a banner year for the more populist conservative personalities like Laura Ingraham (the last we heard, was contracted under consideration for a White house job), and a tough year for #never trump conservatives, including Charlie Sykes, who gave his Wisconsin radio show for his audience. It is, of course, that Brietbart increased in popularity (and controversy) as a pro-Trump site, especially if your Chairman, Steve Bannon, the campaign.
And on a personal note, “Media Buzz” to be held, to break its own ratings records throughout the year, with the media and politics front and center in this wild and crazy season. My thanks to all who have watched and read.
Howard Kurtz is a Fox News analyst and host of “MediaBuzz” (Sundays 11 a.m. and 5 p.m. ET). He is the author of five books and has its headquarters in Washington. You can follow him at @Howard Kurtz. Click here for more information on Howard Kurtz.