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Snapchat to measure responses to advertising with self-learning technology

Snapchat to measure responses to advertising with self-learning technology

Photo: Bloomberg

Social network Snapchat used self-learning technology, to see what users do something with the displayed ads.

On the basis of which Snapchat more to advertise to users that there is often what to do, the company said opposite Ad Age. Now would be the function about a month will be offered to select advertisers.

With the help of machine learning looks at Snapchat which, users visiting a site, app or a trailer, have a look at advertising.

Advertisers on Snapchat can already longer provide on means of advertising. Since this month is also indicated how many of the affected users will often do something with advertising.

Snapchat offers advertisers relatively little information about users, because there are no extensive profiles to be compiled. Advertisers have access to, for example, age, gender and frequented lifestylecategorieën.

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