Snap continues to innovate; Instagram continues to copy

Snapchat parent Module has rolled out two new features to get users interested and involved.

On Tuesday, the social media company announced its latest creation, Custom Stories. It allows users to select the target groups that are allowed to see and add to a story. In addition, users can add a Geofence to the story for the location.

“This new feature can be ideal for important events, celebrations, festive activities, holiday, weekend, holidays, and more,” said Drexel Hamilton analyst Brian White in an investor note. White added that the new function have a group of friends to view and contribute to a particular story.

In the same note, White wrote that Snap has estimated that 25% of the daily active users to post a Story each day and each available platform focuses on niche users.” My Story was developed for the individual user, while the Live-Stories is created for a community of users and Publisher Stories for the Module, the publisher of partners, wrote White.


Snap has been busy with adding features in an attempt to keep its users interested, while trying to stay ahead of the competitor, Instagram.

On Monday, Snap announced, for the first time a dance competition ” World of Dance.’ In this eight-episode run, 16 dancers to participate in a freestyle dance off, and Snapchat users will vote for the winner. Snapchat ‘World of Dance’ – function is the harbinger of the NBC show, which Variety reports is expected to launch on May 30.

Meanwhile, Facebook-owned Instagram continues to reveal features that are very Snap-like in nature. The most recent, according to Business Insider, comes through location-based Stories.

Location-based stories allow users to add posts of their stories to neaby locations, according to Business Insider. They are displayed in the app’s Explore tab and can be searched with the help of optional hashtags or location.

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