Smartphone startup Essential lose marketinghoofd

Smartphone startup Essential lose marketinghoofd

Photo: Essential

Even before the startup Essential of Android founder Andy Rubin, its first smartphone has been released, is the head of marketing already left.

The rimless Essential Phone of the startup Rubin was at the end of may announced. Now it appears the vice president of marketing of Essential, Brian Wallace, to his left. That confirms Wallace opposite Business Insider.

Wallace now works as Chief Marketing Officer for, the gadgetbedrijf of musician The marketinghoofd was since december working for Essential, after similar funcites in augmented reality company Magic Leap, and Samsung.

Not the only one

Wallace is not the only senior employee who is in the Essential left. Also head of communications Andy their constitution was the case recently at the company, ” he tells Business Insider.

Essential would not comment on why the heads of PR and marketing have left, even before the company its first product on the market.


The end of may announced that Essential Phone is an Android device with a borderless screen and casing of titanium and ceramics. In the U.S., the cost of the phone is 699 dollars, in Europe the phone is not yet on the market. Despite promises that the unit is within a month of delivery would be, is the Essential Phone only to pre-order.

Essential is also working on a smart speaker with a by the company self-developed operating system, the spindle must form in a house full of smart gadgets. When the speaker is unknown.

Andy Rubin founded the company Essential to the end of 2015, after Google had left. Rubin was, in 2003, the founder of Android, was still a stand-alone company in 2005 by Google, was acquired. Rubin was in march 2013, as Android head was replaced by Sundar Pichai, now CEO of Google.

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