FILE PHOTO: A photo illustration shows a Facebook logo displayed in someone’s eyes, in Zenica, March 13, 2015. (REUTERS/dado Ruvic/Illustration)
The fifth season of HBO’s Silicon Valley airing on Sunday, March 25, picking up where Richard Hendricks (Thomas Middleditch) and his team of the pied piper in their attempts to create a “new Internet”. But the biggest story of the episode centered around clever manipulation in the opening credits that was a clear criticism on Facebook.
Blink and you might have missed. In the opening credits, as the screen pans through a vibrant animated scene of the Silicon Valley area, as it has done for the last four seasons, it shows the logos and the head office of the company or of companies such as Pinterest, Oracle, YouTube, and the fictional company Hooli. But look closely and you’ll notice that there’s something else with the Facebook logo. The lettering switches of the signature of the white Klavika font to the Cyrillic alphabet that looks like the Russian text. It is actually not Russian, but a clever use of letters to make both recognizable as the word Facebook, but yet the Russian text. The sneaky jab seems to subtly refer to the controversy surrounding Facebook’s alleged role in influencing the 2016 presidential election. If you don’t catch the credits, have a look at the animated GIF below, the highlights from the passage in which Facebook.
Whether you saw it or not, the episode continued to show how the series depicts and often parodies the world of tech. (Spoiler alerts ahead if you haven’t watched the episode.) Hooli CEO Gavin Belson (Matt Ross) is working to thwart Richard’s success at every turn. Yang Jian (Jimmy O. Yang) tries to take over Erlich at home now that the eccentric character, played by T. J. Miller, left the show. Laurie Bream (John Cryer), Lead ner at Raviga Capital, to return to work, a few hours after the birth. And an attempt to hire the perfect team of developers leads to a number of sour and vengeful acquisitions.
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Facebook has been in hot water about the details of the alleged data mining of more than 50 million users that was acquired by Cambridge Analytica, that was handling social media campaigns in connection with Donald Trump’s presidential bid, as well as the Brexit vote in the united kingdom
In the spirit of the TV-show Easter eggs, this one is pretty cool, though the odds are that most of the viewers never noticed. But if you isolate the image, it is difficult to miss the subtle, but powerful message. One thing is for sure: Next week, viewers will probably hit the slow-mo button to see if the creators continue the pun, or come up with something new.