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Sergio Herman focuses luxefrituren on

The Dutch top chef Sergio Herman is luxefrieten baking. For the end of the year he opens a five luxefrituren, accessible to everyone. Kamagurka is the napkins designs.

Sergio Herman © VMMA

Top chef Sergio Herman stacks the new culinary projects. The Dutchman is now also the friettoer. He endorses the concept of ‘French Fries Atelier Amsterdam’, which has the goal to chips of high quality to serve and be accessible to everyone – which, in addition to the taste, the comfort and hospitality have an important role to play.

In the luxefrituren will only with Zeeland varieties are worked, and the price for a pack of fries varies between 3,50 and $ 6. There will be able to choose from five wonderful sauces that regularly will change, all invented by Herman. The first sauces that are on the map come, on the basis of basil, pepper, truffle, béarnaise, and the real Belgian mayonnaise. As a bonus, provide a vegetable is between 5 and 7.5 euros will cost. But snacks such as croquettes or vleesvarianten are not coming soon on the menu.

‘Something as simple as the development of real tasty fries is more difficult than I ever imagined. In addition, we are also still on the right way to present it. Food and experience are for me in all of my restaurants are always inextricably linked, ” he says to Misset Horeca. “The food of French fries is perhaps a guilty pleasure, but why wouldn’t that be in a nice environment.’

The first business to open in June in the centre of The Hague. “And for the end of the year there will be in each of the major cities in the Netherlands, a kwaliteitszaak,” says Herman. Architects Pieter Boon and Frederik Molenschot take care over the interior of the business.

In the long term, it is intended to also to Belgium to expand. Also the Belgian cartoonist Kamagurka is involved in the project. He designed the napkins, which funny drawings. (DB)

First images of French Fries Studio Amsterdam v #chef @SergioHerman He opens this year, five cases. First in #the hague pic.twitter.com/rA5kooSvLs

— StanHuygensJournaal (@stanhuygens) April 14, 2016

Also #kamagurka and designer @pietboon and @Corunumceramics working with @SergioHerman in Chips Atelier Amsterdam pic.twitter.com/7eQzm0oKvD

— StanHuygensJournaal (@stanhuygens) April 14, 2016

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