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SAP, the German users would like to have more help with the digital shift

NUREMBERG, Germany (Reuters) – Business software group SAP, have to be more responsive to the needs of her clients as they make the transition into the digital age, the users of the community in its home market of Germany, said on Tuesday.

FILE PHOTO: A view shows a sign with a logo of SAP, a software company, is on the roof of an office building in Moscow, Russia, April 23, 2018. REUTERS/Tatyana Makeyeva

SAP, the world’s largest provider of enterprise applications, ranging from finance to supply chain and logistics, emphasises the need to provide cloud-based services, through subscriptions, like the wind, and her old license-based model.

Even in Germany, which accounts for 15% of the total sales of, say, SAP is not offering enough guidance on the implementation of their digital strategy, while upgrading to the premium, a cloud-based database, and S/4HANA, it continues to be a challenge.

“SAP will need to have an out-of-the-box solution without requiring the customer to do their own development work, Marco Lenck, chairman of the German-speaking SAP User Group (day muslims), told its annual conference in November.

The presentation of the results of the survey of the day muslims members, Lenck said, only one-quarter felt well-informed by SAP on the latest development of 45% partly so and 30% had trust and confidence in the SAP coaching.

The feedback comes after SAP’s CEO Bill McDermott called a time to a series of mergers and acquisitions, the critics say, has left some of Europe’s most valuable technology company to end up with a collection of apps rather than a truly integrated offering.

McDermott also announced a restructuring in January to reduce the 4,400 jobs created, and in April, launched an efficiency drive to increase the operating margin by 5 percentage points by 2023.

The announcement, which coincided with the inauguration of an investment from activist investor Elliott, enhances the SAP from the stock to an all-time high.

Even the weaker second-quarter results raised fresh doubts that the strategy of the review was on the road, and SAP shares are trading 14 percent below their July peak.

The day muslims saying that the company needed to improve integration, unified data standards, wider, more stable function, more scalable solutions.

The equipment of the S/4HANA the database is slow, it is added to the JUICE of the C/4HANA marketing suite, it was less popular than its competing brands and is required in order to be better integrated.

“We have a business model, for scalable performance and cost,” said Lenck. “Well, that is what is the difference between cloud-based solutions. That is what the market is offering. And that’s what we can expect from the SYSTEM.”

Reporting by Douglas Busvine; Editing by Mark Potter

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