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Samsung is trying to differentiate itself in the crowded TV market by him on his head (literally).
The South Korean technology giant announced The “Sero,” a 43-inch TV that can be looked at both horizontally, as with the traditional Tv’s, as well as vertically.
According to a Google Translate version of the Korean press release, Samsung said that it “analyzed the characteristics of the Millennial generation” in an attempt to come up with a tv that will open eyes and maybe a number of portfolios.
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“This is based on the fact that most mobile content in the vertical form, and it is possible to synchronize the display of the mobile device and the vertical screen by performing the simple mirroring function based on the NFC (short-range wireless communication) Games, videos, etc.,” a Google-translated version of the statement reads.
“Samsung Electronics has been continuously introducing innovative products that define TV as a leader in the industry for years”, says Han de Jong-hee, president of Samsung’s display business, in the statement. “From now on, I will have the time. “
Most of the social media content, such as Instagram photos or watch YouTube videos vertically, so that Samsung is building something that makes use of NFC compatibility with most smartphones and integrate it with a “simple mirroring function” to convert smartphone videos on the big screen.
In addition, the Sero-TV will have an ambient mode, as well as the Samsung artificially intelligent Bixby assistant in the set.
The Samsung Sero is scheduled for a launch in South Korea and will be priced at $1600 or 1.89 million Korean won.
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