‘Sales in supermarkets have fallen since terrifying images’
Supermarkets since may this year, less tobacco products sold. The decrease started at the moment that on the packaging of tobacco deterrent, see photos.
Figures from research firm IRI shows that sales fell from 263 million to 257 million packages, reports Distrifood. Last year, the sale is still of 257 million to 263 million parcels.
Or the unpleasant images the cause of the decline, is not with certainty to say. “From the moment that the terrifying place on the packages are published, we see that the volume growth, in comparison with the same period last year, decreases and that shortly thereafter the number of packs of cigarettes that over the counter, drops,” says Sjanny of Beekveld of IRI against Distrifood.
Of Beekveld dare the fall is not due to the new rules. “I’m careful. Seasonality also play a role.”