The English retailer Sainsbury’s has come up with a special campaign: on sunny days, will screens a lightly dressed model show, but when the fresher it is, the ad is also there to customize.
The United Kingdom, that is high tea, country houses with manicured gardens and… unexpected rain showers. That also know Sainsbury’s: the retailer has even her last advertising campaign designed. Thanks to live updates and geotargeting will a passer-by of a screen on which a Sainsbury ad, always have the right outfit for the right time get to see. A sunny day? Then you see a model in a bright outfit. It is a bit chilly or it starts to pour? There is then a jacket.
Also other brands to adjust their marketing previously even to the weather. So you made outdoorspecialist The North Face already a Spotify playlist just to listen to fell at times that it rained in your area. LaRedoute dressed a model warm or lighter depending on the weather and also Burberry fell in 2012 with a re-inspired campaign. (EK)