Russia’s Yandex launches a video service to rival YouTube

FILE PHOTO: The logo of the Russian internet group Yandex, is pictured at the headquarters of the company in Moscow, Russia, October 4, 2018. REUTERS/Shamil Zhumatov/File Photo

(Reuters) – Russian internet giant Yandex has launched a video-streaming service aiming to rival Google’s YouTube, which allows users to post videos on her own personal recommendation is the platform of Yandex, Zen, ” the company said on Friday.

Tech giants such as Facebook and YouTube, are adding features to their video streaming services, as the demand for online video traffic is growing.

In its latest move, as Yandex is to follow in the footsteps of China’s Toutiao, a core product of the Beijing-based company, ByteDance. Toutiao, an online video channel where bloggers can upload content, and an algorithm that recommends to its users.

Yandex Zen, and the selected content based on the preferences of the user, the bloggers will publish a maximum of a 15 minute long videos.

During the testing of the new service, the popularity of the video has more than other content. Yandex, Zen included, for a total of 20 million video views per day, while the daily audience of 11 million people.

More than half of all Russians are watching video content on Google’s search engine, but it is still the third largest video streaming website YouTube, and is the country’s largest social network, VKontakte, according to a recent survey by Deloitte.

In August, the monthly audience of Yandex, Zen was, almost 50 million people.

Reporting Nadezhda Tsydenova; Writing by Anna Rzhevkina; Editing by Mark Potter

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