Nikolay Eremin, who runs Nimere Perfumes, the small company with the name and sold the fragrance, called the naming of the ruling ‘ not thought through.”
The owner of a Russian perfume company has apologized and pulled an odor from the shelves, after under fire for its offensive name: “Sexual Harassment.”
Nikolay Eremin, who runs Nimere Perfumes, the small company with the name and sold the fragrance, called the naming of the decision “not thought out” in an apology he wrote on Instagram.
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In the “apology” – translated from the Russian Eremin claims that he made a mistake and are not aware of the “depth of the tragedy and of the possibilities that” in reference to sexual assault.
“My mistake was that at that time I did not know that about the real victims, the people who really stood for this tragedy,” the translation read, pointing out that he was only thinking about his “ego” and the “creative liberties.”
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“I could be quiet — silent remove this odor of the revenue and not reporting it to anyone. But I don’t want that. If I loudly announced his release, I want loud and clear, and apologize for. It’s my fault. I was wrong. Forgive, those who I hurt by this,” the apology continued.
Eremin reportedly made the decision after many, many victims reached by him to share their stores of sexual assault, asks him to research the statistics of how many people experience sexual harassment and/or abuse.
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Eremin explained in his apology that he would be removing the smell of the revenue. However, the Independent reported that the company would be the sale of the perfume under a different name.
The Sexual Harassment fragrance was released last year and is a member of the perfume company collection of other provocative name smells as the “Gypsy Blood” and “Courtesan Intrigues.”