Snapchat apologized for allowing an ad to be placed on the platform that asked viewers if they would instead of “the blow of Rihanna” or “punch Chris Brown.”
Rihanna beat Snapchat and appeared to tell the fans to remove the app after the social media platform has published a “religious” ad asks users if they would prefer to “snap Rihanna” or “punch Chris Brown.”
In a message on her Instagram story Thursday, the 30-year-old singer hit Snapchat for an ad that “would intentionally bring shame” of domestic violence victims. The ad was placed for the “Rather a” game on Snapchat and only visible for the users in the US seemed to be referring to the 2009 attack the two singers.
“Now SNAPCHAT I know you though you know it is not my fav app there is! But I’m just trying to figure out what the intention was with this stuff! I would like to call it ignorance, but I know you is not so stupid!” Rihanna wrote. “Your money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke out!!!”
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Rihanna was a victim of domestic violence when mr Brown, who was her boyfriend at the time, attacked her the night before the 2009 grammy’s. The Barbados singer was left with visible bruises and bruises on her face. Brown was sentenced to five years conditionally, and 180 days of community labor after pleading guilty to felony assault and making criminal threats.
Is it just me, or is this ad popped up on my Snapchat very religious? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
Rihanna said of her rant on Thursday about her personal feelings, but about all “women, children and men who have been a victim” of domestic violence.
Chris Brown was sentenced after assault then-girlfriend Rihanna in 2009.
“You let us down! Shame on you,” she wrote.
She closed her statement by saying: “throw the whole app-ology” — seems to tell her followers to delete the app and tapping Snapchat’s apology earlier in the week.
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Several Snapchat users were outraged at the ad, that is the “light of domestic violence.” A person called the “very religious,” while others are called “disgusting” and “disrespectful.” The ad even caught former first daughter Chelsea Clinton’s attention on Twitter.
“Just terrible. Terrible that anyone thinks this is funny. Horrible that someone thinks that this is appropriate. Horrible that any company would approve. Thank you Brittany for calling this out,” Clinton tweeted.
Just terrible. Terrible that anyone thinks this is funny. Horrible that someone thinks that this is appropriate. Horrible that any company would approve. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
In a statement to BBC Newsbeat, Snapchat apologized for the ad, adding that it was published “in error” and is removed.
“The ad is reviewed and approved in error, as it is contrary to our advertising guidelines. We will immediately remove the ad last weekend, once we became aware,” Snapchat’s statement said.
“We find it unfortunate that this happened.”
Snapchat’s advertising policy states that all ads are reviewed and approved before going live on the app. Ads that are “shocking, sensational or disrespectful content” are prohibited.
Shares of the Evan Spiegel-led Snapchat were drastically underperforming the broader equity market, falling nearly 5 percent in mid-Thursday trading, $17.
Katherine Lam is a breaking and trending news digital producer for Fox News. Follow her on Twitter via @bykatherinelam