Two different retailers have been slammed by the Humane Society for the propagation of real fur faux as well as the various items.
It is a faux fur fake-out.
Two online retailers, Boohoo, and Zechariah Jewelers, in separate rulings for the promotion of the pumpkin, sweaters and headbands with fake fur — when in fact, it was really, probably rabbit.
“Consumers should be able to trust the ads they see, and hear, and they should certainly not be misled in the purchase of a faux fur product, in good conscience, only for it to turn out to be a real animal,” Miles Lockwood, the BRITISH Advertising Standards Authority director of complaints, told The Guardian. “That is not only misleading; it can also be deeply disturbing.”
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Real fur products advertised as fake is a widespread problem in the united kingdom, which animal-rights activist group Humane Society International has been cracking down on it. Saw the mislabeled fluffballs in September and sent samples off for lab testing, which confirmed they were far from fake.
Both Boohoo and Zechariah have ceased selling fur products — a sweater and headband, respectively.
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“We have a strong commitment to preventing the sale of real fur in any of our products. We have robust policies and procedures in place to ensure that we are able to adhere to this,” Boohoo sellers said in a statement. “As a result of the investigation of HSI, the item is removed from the sale. We continue to investigate the matter internally and with the supplier in question, a matter of priority.”
Zechariah, meanwhile, blame the Chinese manufacturer for the mix up and pulled its listing from Amazon.
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“It is unacceptable that the compassionate consumers to buy fake fur to be misled in the purchase of fur,” Claire Bass, executive director of the Humane Society International, tells the BBC. “These two examples are the most recent in a long list of” fake faux fur ” items that we have found for sale, so we hope that the ASA is final and will send a strong message to the industry and retailers to work harder to give the consumer confidence in the avoidance of cruel fur.”