Prada faces backlash over new holiday collection hit online as ‘racist’: ‘The devil really does wear Prada

The Pradamalia collection, with a variety of characters, is slammed as a racist.

Prada is confronted with a spirit of resistance online for the latest collection with a lot of characters are calling racist.

The company gave an apology Friday and said it would pull out all the Pradamalia products from the shops after the people were quick to point out the problem with the images.

Pradamalia, “a new family of mysterious small beings that are part biological, part technological, all parts Prada,” can be found on T-shirts, purses, necklace charms, earrings, and ad campaigns.


The seven new creatures – Disco, Socks, Violin, Otto, Toto, Diving and Spot any evidence of supernatural powers, and a few striking peculiarities. Grew up in isolation within the strict limits of the Prada-Labs, each of which has a triangular Prada heart and a checkerboard pattern of the brain. Other Prada codes prominent in the Pradamalia morphology are the metal studs, ombre tones, polished wood, printed lips, and the iconic Saffiano leather.

Two of the creatures, in particular, received the bulk of criticism. “Otto” and “Toto” are brown wooden characters with arms as long as their bodies and large lips that much compared to blackface or golliwog.

Angry tweets online call for a boycott of the designer about the “racist nonsense” and urging the company to hire more black workers.

The company in a statement on Twitter to acknowledge the resistance, although it does not seem to dissuade the critics.

“#Prada Group abhors racist images. The Pradamalia are fantasy charms is composed of elements of the Prada oeuvre. They are imaginary creatures not intended to have any reference to the real world and certainly not blackface,” the company tweeted.

“#Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will pull the characters out of the display and the circulation of the blood,” the statement continued in another tweet.


About an hour after anouncing plans to remove the offending products, the company sent a tweet advertising an item from the Pradamalia collection, but this one had a different character. The products still remained on the Prada website on the Friday afternoon.

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular