Postcode Lottery sends less ‘vrachtwagenreclames’ after attack Berlin
The Postcode Lottery advert with the miljoenentruck is at the moment not before or after news broadcasts on tv. Monday night it was the advertising in the immediate area around the news about the attack in a Berlin broadcast.
In the commercial sound the words ‘Somewhere in the Netherlands, a truck entering the street.’
On Twitter reacted to the viewers on the advertising of the Postcode Lottery. As was spoken of ‘bad timing’, but others disagree: “You can also exaggerate.’
Monday night, reed is a still unknown perpetrator with a truck in on the audience of a christmas market in Berlin. He fled when the car stopped. Twelve people came to life.
The company is terrified at the commotion which has arisen, and apologizes. “Of course our thoughts out to the victims and their relatives of this attack in Berlin,” says spokeswoman Selma Hetharia against the AD.
“Traditionally we make in december, an advertisement containing the Kanjertruck. We are startled when we last night saw our pre-purchased broadcast coverage coincided with the additional news surrounding the attack in Berlin,” said Hetharia.
On the short-term could the Postcode Lottery does not prevent the advertising was broadcast. “We have immediately taken action to ensure that the expressions are not directly before or after news and current affairs programmes to be broadcast or news websites.”
Also the Coca-Cola commercial in which a truck can be seen is, will the next few days around the news bulletins may not be transmitted.
The frisdrankmerk set during the christmas also a lighted truck at various locations in. “We have extra security measures in place with respect to our truck. So will the cabin locked during events.”