NEW YORK – As small businesses in Hawaii and California starting with cleaning up after the Hurricane Lane and forest fires, she finds there is no formula for recovery.
The same disaster can destroy companies in a variety of ways — a hurricane could tear the roof of a restaurant, flood another and let a third party with little damage.
Still, experts say that many companies may not survive if owners understand what their priorities are and what resources are available.
An owner whose Houston bakery was temporarily closed by last year’s Hurricane Harvey was able to hold on to customers and draw new ones by aggressively advertising in Facebook.
Another owner in the area decided that the best way to deal with a ruined office was to leave, and let staff work from home permanently.