Pokemon Co-development of sleep-based gaming app, plans 2020 launch

Tsunekazu Ishihara, president and chief executive officer of The Pokemon Company and producer of Pokemon, introduces the new “Pokemon Art Academy” game during a news conference at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles (California), June 11, 2014. REUTERS/Kevork Djansezian

TOKYO (Reuters) – The Pokemon Company said that the development of “Pokemon Sleep”, an app which users ‘traces’ of sleep and changes in gameplay, and the launch of the following year.

“We want to turn sleep into entertainment,” said Tsunekazu Ishihara, the CEO of the Pokemon Company, which was set up with investment from gaming companies, Nintendo Co. Ltd., Game Freak, and Creatures.

At the same press conference in Tokyo, Nintendo said that the development of a successor for the Pokemon Go Plus device, which makes it possible for the users to catch Pokemon without their smartphone, that sleep.

Pokemon, with its business in more video’s from games to movies to cuddly toys is a home-grown Japanese contender for a Disney-like pop-culture empire.

In the more than 20 years ago that the first two titles launched for the Nintendo Game Boy in 1996, the Pokemon game series has sold more than 340 million units worldwide.

Augmented reality smartphone game “Pokemon Go”, developed by the San Francisco-based Niantic Inc., became a worldwide phenomenon after its launch in 2016 if players have plenty of living rooms on the streets to hunt for Pokemon.

Reporting by Sam Nussey; Editing by with the ipad has Himani

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