‘Padded kinderbeha give wrong signal to girls’

‘Padded kinderbeha give wrong signal to girls’

The padded kinderbeha that more retailers HEMA and the Bijenkorf are sold according to experts, a wrong signal to young girls.

Willeke Bezemer, seksuologe, says in the AD that it gives a signal to children that they are breasts. “And that is nonsense. Children have no breasts. In the whole group is perhaps one girl with more breast growth, but most did little to nothing.”

Bezemer contends that the chain stores do not, these bras have to sell, because it contributes to the uncertainty and dissatisfaction of children. “We know from many studies that the side-effect of this uncertainty has a connection with eating disorders and low self-esteem.”

The editor-in-chief of magazine Parents Online, Justine Pardoen, understand why the formats the padded kinderbeha’s sales. “As children 9 years of age, a turning point and they want adults to hear. Girls want to then, like their mother, a bra. (..) Children will find here nothing sexual, those feelings have not.”

“But adults do not find it pleasant”, argues Pardoen further. “We associate a bra with sexuality and that do not belong to a kinderlichaam.”


In the AD shows a spokesman for the HEMA know why the shop chooses to kinderbeha’s to sell. “It is not that children have greater breasts want. Girls do not want their nipples to be visible in T-shirts. Before they buy this bra.”

The Hive responds that the bras for years in the range of the chain. “The bra is for children who are already developing and there is sufficient supply without refill. And a padded, no push up.”

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