Oprah teams up with Apple to make displays, any for video subscription

Oprah Winfrey poses for photographers in London in March 13, 2018 photo.


Apple has inked a multi-year deal with Oprah Winfrey to create original programs for streaming service.

According to the Wall Street Journal, the signing of Winfrey is expected to play in the long-rumors about the launch of a “direct-to-consumer video service” that “people familiar with the plans of the organization, say… is expected to debut next year.”

Apple said Friday that the programs will be released worldwide as part of a line-up of original content, but the tech-giant is not free, details on the value of the deal or what kind of content it will be.

In a statement to Reuters, Apple wrote, “Together, Winfrey and Apple will create original programs that respond to her incomparable ability to connect with audiences around the world.”

Apple has yet to launch its service, which the main competitors are Amazon and Netflix.

Apple has inked a deal with the media magnate Oprah Winfrey.


A report in Bloomberg said that Apple plans to sell subscriptions to certain video services directly via the TV app, in contrast to the questions of users to subscribe via apps individually downloaded.

Winfrey, a media mogul who founded and is the head of the OWN channel on as chairman and CEO, recently extended her contract with the PRIVATE, by 2025.

An OWN spokeswoman said Winfrey has an exclusive on-camera deal with their OWN, but can be elsewhere on a limited basis.

Winfrey ‘ s content for Apple will be exclusively for the streaming service, the representative said.

The Associated Press contributed to this report.

Christopher Carbone is a reporter for He can be reached at or on Twitter @christocarbone.

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