Online shopping is becoming more and more popular

Online shopping is becoming more and more popular

Via the internet shopping is booming. According to a new survey by Multiscope buy more than one in six Dutch people next year even food and drink at a onlinesupermarkt.

The marktvorser expected on the basis of the study, for which 7,000 people have been interviewed, that the onlineomzet of superbirds in 2017 by more than 30 percent increases.

The majority of their grocery store consumers are still in a physical store, but according to Multiscope is the onlinekanaal will still account for approximately 5 percent of the total market. is by far the most popular player. Six in ten onlineshoppers do their shopping. Followed by Jumbo, PLUS, Picnic and Hoogvliet. Long-lasting products and beverages, such as soft drinks, beer and wine, are the most often ordered online.


Yet not everyone is convinced. Two in three consumers find it necessary to turn to an internet service provider, if they have a normal grocery store in the area. In addition, turn out, especially for women, it’s annoying to find that they are at onlinesupers the product are not able to choose.

Delivery costs are also a barrier. If those go down or not be counted, would be much more people consider to do online shopping, according to Multiscope. Of everyone that has been a onlinesuper along has been, are 18 – to 34-year olds were the most open to this in the future.

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