Obama’s’ Netflix deal inked with the help of bundler buddy

Netflix chief content officer Ted Sarandos (left), an Obama bundler, helped bring the broker of the deal, the Obama’s on Netflix.


Netflix chief content officer Ted Sarandos celebrated Barack and Michelle Obama as “the world’s most respected and highly recognized public figures” in the context of the disclosure to produce an offer last week for the Obama-family-movies and TV shows to the streaming service.

“We are incredibly proud that you have chosen to Netflix, the house for their tremendous storytelling skills,” Sarandos said in a press release.

What is not mentioned Sarandos: He and his wife are long time donors and friends of the Obama’s, have raised more than half a million dollars as bundlers for the presidential campaign in 2012. His wife, Nicole Avant, was appointed by Obama as Ambassador to the Bahamas, which he from 2009 until 2011.


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Netflix confirmed to Fox News on Tuesday that Sarandos was directly involved in the mediation of the Obama quote.

“Ted Sarandos, our chief content officer so of course he was engaged, Higher ground productions from Netflix,” a spokesman for the company told Fox News on Monday.

Higher Ground productions is the name of the company is founded by the Obama’s to produce content for Netflix.


According to the New York Post, which first reported Sarandos’ involvement in the deal, Sarandos and Avant, almost 600 000 dollars combined in contributions to Obama during the 2012 presidential campaign.

Netflix official Ted Sarandos and wife Nicole Avant, former U.S. Ambassador to the Bahamas, were big Obama donors.


Avant’s father, Clarence, a music Manager, bundled almost $450,000 for Obama’s election campaigns, the Post reported. The newspaper said a source that the deal with the Obama’s could be worth over 50 million US dollars.

The Obama offer also comes just two months after Netflix announced that Susan Rice, Obama’s former national security adviser and Ambassador to the United Nations, would be joining the company’s board of directors.

“I’m excited about the merger, the Board of Directors of Netflix, an innovative company whose leadership, high-quality productions and unique culture that I admire deeply,” Rice said in March.

Netflix on Monday suggested that rice had no involvement, to the Obama’s.

“The members of the Board play no role in content decisions at Netflix,” said the spokesman in question, according to rice, the potential role.

Netflix says the Obamas have been producing a variety of content, including scripted series, unscripted series, docu-series, documentaries and features.


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“One of the simple pleasures of our time in the public service was getting to meet so many fascinating people from all walks of life, and their experiences with a larger audience,” Obama said in a statement last week. “This is the reason to maintain why Michelle and I are so excited to be in partnership with Netflix, we hope, and to make it, the talented, inspiring, creative voices, are able for more empathy and understanding between peoples, and help them share their stories with the world.”

It is not yet known what specific projects to meet the Obamas. Sarandos, who denied during an event in New York on Tuesday that the former first family would be to rotate the platform Netflix in “the Obama network.”

“There is no political bias in the programming,” Sarandos said of the planned Obama-productions, depending on the variety.

Alex Pappas is a political reporter at Follow him on Twitter at @Alex Pappas.

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