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Obama’s 2012 campaign ‘wrapped’ data from Facebook, former official says

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Turmoil on Facebook post-Cambridge Analytica scandal

Facebook is in an uproar after the news broke that Cambridge Analytics harvested information of 50 million users. The chief security officer is reportedly resigning this year, while inventory decreased.

As the controversy over Cambridge Analytics’ alleged misuse of Facebook data grows, other groups use of the social network have also been thrust into the spotlight, including President Barack Obama’s 2012 presidential elections.

Reports came in the weekend that data mining company, Cambridge Analytica, who has ties with Donald Trump’s 2016 presidential election, improperly used information from more than 50 million Facebook accounts. Facebook has suspended the company from the social network.

The british firm, which describes itself as “a data-driven communications and marketing agency,” denies any wrongdoing.

The Washington Post reports that in 2007, Facebook CEO Mark Zuckerberg invited developers to build businesses using Facebook data to effectively extract users’ list of friends, ‘likes’ and interests. The company’s 2010 developer conference, Zuckerberg took it a step further, and says that the company was loosening the grip on the save data of the user. “We have this policy where you can’t save or data in the cache for longer than 24 hours, and we’re going to go and get rid of that policy,” Zuckerberg said.

While the social network tightened its policy in 2015, the current scandal has shone a light on how Facebook data has been used in the past.

THE SILENCE OF ZUCKERBERG, SANDBERG ON FACEBOOK SCANDAL, SUCH AS THE ‘OIL ON FIRE’

On Twitter, Carol Davidsen, former director of integration and media analytics at Obama for America, explained how the 2012 campaign used Facebook Application Programming Interface (API) to access the “social graph” that maps users ‘ connections. This allowed the campaign to gain access to the information on the users who are the friends when they used the Facebook log-in button to the campaign on the website, according to the Washington Post.

Facebook was surprised we were able to suck out the entire social graph, but they didn’t stop us once they realized that’s what we were doing.

— Carol Davidsen (@cld276) March 19, 2018

“Facebook was surprised we were able to suck out the entire social graph, but they didn’t stop us once they realized that’s what we were doing,” Davidsen tweeted.

Facebook was surprised we were able to suck out the entire social graph, but they didn’t stop us once they realized that’s what we were doing.

— Carol Davidsen (@cld276) March 19, 2018

“They came to the office in the days after the elections, recruitment & were very forthright that they allowed us to do things that they would not have allowed someone else to do it, because they were on our side,” she added, in a following tweet.

An example of how we used that data to add to our e-mail lists. pic.twitter.com/VHhSukvXDY

— Carol Davidsen (@cld276) March 19, 2018

Davidsen also tweeted an example of how the campaign used the Facebook data in the e-mail lists.

I worked on all data integration projects for a BANK. This was the only one that felt creepy, even though we have played by the rules, and do not do anything I felt was ugly, with the data.

— Carol Davidsen (@cld276) March 19, 2018

The data expert, who worked on the campaign from November 2011 to November 2012, added that she felt uncomfortable about the project. “I worked on all data integration projects for a BANK. This was the only one that felt creepy, even though we have played by the rules, and do not do anything I felt was ugly, with the data,” she tweeted.

No Facebook nor Davidsen have responded to a request for comment on this story from Fox News.

FACEBOOK DATA SCANDAL: THE SOCIAL NETWORK OF THE SECURITY CHIEF IN THE SPOTLIGHT, REPORTEDLY LEAVING THIS YEAR

The buzz about the Cambridge Analytica data scandal is intensifying. Facebook announced Monday that it hired a forensics firm to conduct a comprehensive audit of the data miner.

Nevertheless, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg have been slammed for their silence over the controversy.

There are also calls for stricter controls on the social network. “The recent revelations about the misuse of Facebook data of the user screams for regulation,” said Marty P. Kamden, chief marketing officer of cybersecurity company NordVPN, in a statement by e-mail to Fox News.

LAWMAKERS DEMAND ANSWERS FROM FACEBOOK AFTER CLAIMING THAT ANALYTICS HAVE A FIRM GRASP OF THE USER’S DATA FOR TRUMP CAMPAIGN

Fox News has confirmed that Facebook officials will meet with staff of the House Judiciary Committee as early as Wednesday to discuss the data mining controversy.

NordVPN recommend users to revoke access to Facebook applications that are no longer in use, as well as suspicious apps users to get “likes,” followers or view private accounts on Instagram, which is owned by Facebook.

Fox News’ Chris Ciaccia, Chad Pergram and the Associated Press contributed to this article.

Follow James Rogers on Twitter @jamesjrogers

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