BEIJING/SHANGHAI (Reuters) – Apple’s latest iPhone-the 11 series is to hit stores in China on a Friday, with short queues of die-hard fans, in sharp contrast to the hundreds who are camping out ahead of some of the previous launches.
The sales performance of the US-based tech giant’s new line-up will be closely watched in the world’s biggest smartphone market, where Apple has been losing ground to competitors that are cheaper and feature-packed mobile phones in the last couple of years.
The queues at the Shanghai and Beijing stores, which combined add up to a few dozen customers were in sharp contrast to previous years, when hundreds used to have to wait for hours outside Apple stores to be one of the first to grab the latest discount offers.
However, much of the fanfare in China has moved online, where a is the pre-sales for the iPhone of 11, priced between $699 and $ 1,099, it started a week ago.
Analysts have said that, had they been given to a better start than the last one in the cycle of a year ago. The Chinese e-commerce site JD.com said, day one of the pre-sales for the iPhone of 11, series, of up to 480%, compared to the comparable sales for the iPhone ® XR in the previous year.
Among the clients who have decided to have a shop in Beijing on Friday to make a purchase in person was made to be a programmer, who only gave his surname as Liu, said that he had a model of each of the Apple range, since the 3G coverage.
He also said that he is very attracted to the much more expensive iPhone, to 11 Pro, which only has three cameras on the back. “When it comes to taking photos, it is better to take night shots, and the picture has become clearer,” he told Reuters.
Other customers, however, said that they were concerned that the coverage had not been selected for the fifth-generation of networks, which makes them 5G models have been released by china’s Huawei Technologies [HWT.UL] and the smaller rival, Vivo, and expressed the hope that Apple was able to make it happen, for the next in the line-up.
The people in the queue outside an Apple store when a new iPhone, 11, iPhone 11, Pro iPhone 11, Pro Max will go on sale in Hangzhou, Zhejiang province, China, September 20, 2019. REUTERS/Stringer
“I think that by the end of next year, especially in the larger cities, such as Beijing, 5 g of a commodity,” the official said, Liu, Liu. “If they don’t do this research, they lag far, far behind.”
The in-store launch of the iPhone, 11 are in China, came a day after the Chinese smartphone maker, Huawei unveiled its new smartphone, which it said were more compact, and more sensitive cameras, and wraparound screens, more vivid, than that of the latest ipad, but it played down concerns over the lack of access to Google’s popular apps.
Huawei, which has experienced a significant increase in support from Chinese consumers, after the brand was to be caught in a trade war between the United States and China, which, in turn, are eaten into Apple’s market share in the country.
Report by Thomas Suen, in Beijing, Jiang Xihao and Brenda Goh in Shanghai; Editing by Mark Potter