Nintendo’s ‘ Mario takes the driver’s seat in the race for mobile hit

TOKYO (Reuters) – Nintendo Co Ltd (7974.(T) is set to be one of the most successful franchises to mobile, and for the first time on Wednesday with the global launch of the Mario Kart Tour, which is a test of the gaming company’s strategy for growth over the consoles.

FILE PHOTO: A man is in front of the Nintendo logo on the presentation of the new video game console, the Switch is in Tokyo, Japan, Jan. 13, 2017. REUTERS/Kim Kyung-Hoon/File Photo

Join the gold rush Tour will feature all the gameplay is familiar to any Nintendo fans, but with controls optimized for mobile devices. Players send characters such as Mario, Wario, and Toad as they have go-karts over Tokyo and other major cities and towns, while laying traps for their opponents.

With the release of the Mario Kart franchise to smartphones, the Japanese company has a chance to reverse a run of lackluster releases this year, and the Dr. Mario bros, network, a small title that gamers have been criticized as unpolished. Since 1992, with the launch of the Mario Kart series has sold tens of millions of units.

But the Mario Kart Tour, faces potential roadblocks from his own. It will, in the first instance, the absence of a multiplayer option – which is expected to come later, and most probably for the use of an in-game payment system which is popular in Japan, but it is when compared with gambling.

“This is probably one of Nintendo’s most critical on mobile in a long, long time, if not ever,” said Serkan Toto, the founder of the video game industry consultancy Kantan Games.

The expectation on the part of investors and gamers alike will have elevated to join the gold rush Tour for the franchise on the console of the year ” in the title, the long development time, and with the release date being pushed back from the beginning of this year,, said the Tote.

Picture Mario Kart, just click on the link below:


A test version of the game has been developed in co-operation with a partner, and DeNA Co Ltd (2432.(T) featured in the game, the payment mechanics, including a gacha where players have to pay in order to receive random rewards, like the rare driver’s and go-karts.

As a cornerstone of Japan’s highest-grossing mobile titles, gacha, it has long been for the boost from the impulsive spending.

“It’s going to be a challenge for the application of Japanese-style gacha’ mechanics in the West,” said Michael Pachter, analyst with Wedbush Securities, who sees the Mario Kart Tour, struggling to hold the players ‘ interest long enough for you to support the game, releases.

However, it is not known whether or not Nintendo will be able to take the place of the use of the gacha, with her famous family-friendly image. The Japanese company is well-known for cartoon-like games, which use realistic violence and gore are to be found in the West and rival of the titles.


Mario Kart and mobile to get, the newest title in the of the mustached plumber, Mario, is known for the exaggerated, Italian-English accent. Since making his debut in the game Donkey Kong in 1981, Mario has become Nintendo’s virtual face, and a seal of approval for many of the industry’s best-selling titles.

In spite of the rise of mobile gaming, Nintendo continues to work on developing its own hardware for its flagship titles.

“For Nintendo, the hardware and the software are one,” said an analyst Hideki Yasuda at Ace Securities.

“The smartphone as an effective way for users to get in touch with the intellectual property rights in and to connect to hardware sales,” he said, adding that its revenue from mobile games is a secondary goal.

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Join the gold rush Tour and the release comes ahead of a number of games for the Nintendo hybrid home-a handheld, a console Switch is designed to appeal to the more casual players, which are two Pokemon titles will be in November, and life on the island-simulator Animal Crossing: New Horizons at the end of March.

Analysts expect that the games will drive demand for Switch Lite, a hand-held version of the device, which was launched on Friday, is the retail outlet for a third less than that of the original.

Nintendo, which has yet to adapt to the new device in its forecasts, is expected to sell 18 million of Exchange between the entities in the year that ends in March.

Report by Sam Nussey; Editing by David Dolan and Christopher Cushing

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