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Nintendo Switch is a huge hit, selling 10M units in under 9 months

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Nintendo executive shows the Nintendo Switch

Reggie Fils-Aime, President of Nintendo of America, shows off new technology

Nintendo has announced that the hybrid console, the Switch has already sold 10 million units all over the world.

 

“As you can see in living rooms, in an airplane or in the subway sit, fans around the world can enjoy playing Nintendo Switch where they go,” said Nintendo of America President and COO Reggie Fils-Aime in a press release. “The reaction of the fans is great, and we are doing our best to meet the demand during the holiday shopping season.”

The Switch, which costs $299.99, is available since March in 2017 and is on track to exceed the number of units of the Wii sold in its entire lifetime. For comparison, the Wii, Nintendo’s last mega-hit console, sold more than 100 million units, according to data compiled by Variety.

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The sale of the hybrid console, which allows gamers to play on the tv or on the road, have been solid this season.

Research firm Adobe Digital Insight said that it was the best-selling product in the US this past Thanksgiving, Black Friday and Cyber Monday. On Cyber Monday, it surpassed cheaper devices such as Google Chromecast, Amazon’s Echo, or items of a Roku.

Nintendo has enjoyed a renaissance of sorts in 2017, due largely to the Switch. Games that are released for the platform, such as “Super Mario Odyssey” and “The Legend of Zelda: Breath of the Wild,” have won awards this year and are some of the best rated games of all time.

At the Game Awards in Los Angeles last week, “Super Mario Odyssey” won the award for Best Game for the whole Family, while “The Legend of Zelda: Breath of the Wild” won Game of the Year, Best Action/Adventure Game and Best Game Direction.

Nintendo has also enjoyed the success of capitalizing on nostalgia, due to the release of the Classic NES-SNES-Classic-mini-consoles, which allows gamers to play hit of the 1980’s and 1990 games released by Nintendo.

Follow Chris Ciaccia on Twitter @Chris_Ciaccia

 

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