File photo: People are silhouetted as they pose with mobile devices in front of a screen projected with a Youtube logo, in this picture illustration in Zenica October 29, 2014. (REUTERS/dado Ruvic)
Not content with just dominating the online video, YouTube wants a piece of the music business subscription, and is apparently preparing to launch a YouTube-branded service in March 2018.
According to Bloomberg, the new service is referred to internally as a Remix and it is a reaction to the ongoing success of existing services such as Spotify and Apple’s music offering. Of course, running a music-subscription required a lot of music to be made available. YouTube is thought to all of Warner Music Group, signed, and talks are underway with Sony Music Entertainment and Universal Music Group.
This is not the first time Alphabet/Google has dipped it in the music. We have already seen, Google Play Music and YouTube Music Key (which was then a part of the YouTube Red) attempt to grab some market share. In any case, they do not have the same impact as rivals.
YouTube-Remix seems to be a new approach. We expect a service that offers on-demand streaming of music, but with access to a range of YouTube-specific features, including video. Artists will also be tempted to add more to the service through promotion. Can it be, we see new video content of artists who are connected to their streaming songs? That would certainly count as a USP for YouTube.
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