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Netflix says that it will not participate in Apple’s TV service

The Netflix logo is seen at its office in Hollywood, Los Angeles, California, USA July 16, 2018. REUTERS/Lucy Nicholson

LOS ANGELES (Reuters) – Netflix Inc, the world’s largest streaming service, the TV shows and movies available through Apple Inc.’ s upcoming video offering, Netflix Chief Executive Reed Hastings said on Monday.

“We prefer to let our customers see how our content on our service,” Hastings told reporters at the company’s offices in Hollywood. “We have chosen not to integrate with their service.”

Apple is expected to reveal a tv and video service at an event on 25 March, a move that amp up competition for Netflix and others that deliver entertainment programming online.

Sources familiar with the matter have told Reuters that the service can sell subscriptions of CBS Corp, Viacom Inc and Lions Gate Entertainment Corp Starz, among others, as well as Apple’s own original content.

Walt Disney Co. and AT&T Inc WarnerMedia also plan to offer subscription streaming services.

Asked about the looming competition, Hastings said the biggest challenge for Netflix is to “not get too distracted” by rivals, but still “learn” from them.

“These are great, large, well-funded companies with very big efforts,” Hastings said. “They are going to do a number of great shows. I’m going to be envious. They will come up with some good ideas. We are going to want to borrow.”

But, he added, “we will make for a better industry if we are the big competitors.”

Hastings also said that he expected that Netflix, like other AMERICAN technology companies, are blocked in China “for a long time.”

Reporting by Lisa Richwine; Editing by Sandra Maler and Alistair Bell

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