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National Geographic surpasses 100 million Instagram followers

National Geographic’s Instagram account hit the 100-million follower plateau.

National Geographic Instagram account surpassed 100 million followers last week, joining 13 other accounts that have reached the milestone.

National Geographic contributing photographers, in essence, the pastor @NatGeo content, which now joins stars such as Beyoncé, Kim Kardashian and Justin Bieber the most followed accounts on Instagram.

“National Geographic and photography go hand-in-hand, since we have the first photos published in our magazine back in 1889. We were considered cutting edge then, and through Instagram, we are finding new ways to blaze paths in visual storytelling 130 years later. Driven by our passionate fans and very talented photographers, we make use of Instagram to showcase our world, through stunning images that inspire people to care about the planet. We are grateful and encouraged that 100 million people want to National Geographic on their fingertips,” Nat Geo president Gary Knell said in a statement.

The bill, which aims to make a users experience the world through the eyes of National Geographic photographers,” has picked up additional followers since hitting the milestone, and now sits on approximately 101 million. The account launched in November. 2011 — messages beautiful pictures of animals, nature, people and the sea creatures. It surpassed the one-billion happy plateau back in May 2015.

“National Geographic set the bar long ago for visual storytelling brings the world closer together. On Instagram, they brought that vision to a whole new generation, and a global community. We are very happy to congratulate them on reaching such a remarkable milestone,” Instagram’s head of news partnerships Lila King said in a statement.

National Geographic has also published a book, “@NatGeo: The Most Popular Instagram Photos”, that showcases select images from the account.

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