Millennials are the choice of your travel destination on the basis of how snap-worthy views, a study found.
Millennials are carefully choosing where they are traveling to the next, depending on how it would look on their social media, a study found.
A survey by Schofields, a Uk holiday home insurer found 40.1 percent of the respondents rated their trip-stay ‘ how ‘Instagrammable’, the holiday will be.”
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The other choices were: “cost/availability of alcohol,” “personal development” opportunities to experience the local cuisine” and “opportunities for sightseeing.” Runners-up were the availability of alcohol and personal development.
A thousand people between the ages of 18 to 33 responded to the survey.
Mark Ellwood, a contributing editor for Condé Nast Traveler, told “CBS This Morning” that New Zealand and Iceland, have become popular destinations by their environment.
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“Think about it: 40 percent of millennials who do not go somewhere, unless they can Instagram,” he said. “That is the baking of Instagram in travel.”
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He continued: “New Zealand is one of the most popular destinations in the world, partly because the landscape is so Instagrammable. New Zealand is an area that focuses on Instagram in the tourism marketing. Numbers went up with 14 percent.”
Ellwood explained, a new trend is travelers posting photos of the lobby of the hotel.
“When you walk into a hotel lobby, please take the time to look around and think, ‘What about the design here is intended to be photographed?’ They are not white. They are bright colors,” Ellwood said. “The hotels want you to take pictures.”
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Phil Schofield, the head of inbound marketing at Schofields, said he was “a bit surprised by these results.”
“To see how the photos online appear to be identified as the number one reason for choosing a holiday destination that really did us all a bit by surprise,” he wrote.
Kathleen Joyce is a breaking/trending news producer for FoxNews.com. You can follow her via @Kathleen_Joyce8 on Twitter.