A FILE PHOTO of The Microsoft mark is displayed at the top of the Microsoft Theater in Los Angeles, California, USA, October 19,2018. REUTERS/Mike Blake/File Photo
SAN FRANCISCO (Reuters) – Microsoft Corp announced on Monday a new service aimed at helping big businesses to take the vast amount of data that is stored in corporate systems.
The Azure blue of the Synapse system, is to be unveiled at an event in Florida, and is part of the company’s fast-growing cloud computing unit, which has led to the adoption of the company’s shares over the last five years. The tool is designed to help companies build systems that analyze large volumes of data to make better business decisions, such as whether a digital marketing campaign to drive more traffic to their stores and websites.
The Synapse is aimed at solving problems for companies in the construction of these systems, and Rohan Kumar, corporate vice president of microsoft online Services-Data, told Reuters in an interview.
The first of these is that companies need different software tools for the analysis of data from systems such as customer databases, where names and addresses are in a neat rows and columns, and it looks like a spreadsheet, versus the newer systems, such as web site monitoring tools, where clicks are recorded as a long stream of numbers and time-stamps. The Synapse tool is designed to provide two types of information, ” he said.
Second of all, the Synapse system automatically handles some of the tasks needed to build a system to analyze data, to reduce the amount of work done by the computer programmers. Deutsch Bank, and Unilever, are among the customers of the testing of the system, Microsoft said.
“What we’re seeing with our clients on these projects, which are usually a couple of months to get it finished within a day,” Kumar said.
Report by Stephen Nellis; Editing by Jacqueline Wong