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Michigan, the State paid PR firm $500G to track media coverage of Nassar scandal: report

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Larry Nassar hit with 40-125 years in final sentencing

Disgraced gymnastics doctor sentenced for sexual conduct charges in Michigan.

The recent sexual abuse scandal involving shame sports doctor Larry Nassar its toll on the Michigan State University, the school with which Nassar was connected.

In the past few months, the Michigan State lost its president, its athletic director, dean, and, for many, its reputation.

But the scandal also cost the school more than $500,000 in money paid to a New York City public relations firm for a month of work in tracking media coverage and social media reaction to the case.

The work had previously been done in house, by the Michigan State ‘ s Office of Communications and brand strategy, the Lansing State Journal reported.

For January, the New York firm of Weber Shandwick brought to the university $517,343 for 1,440 hours of gathering and evaluating news, articles, and social media to monitor comments of Nassar the victims, their families, journalists, celebrities and politicians in connection with the case, the newspaper reported.

Last: a Solid tracks Nassar coverage, accounts of the university $500K: https://t.co/16VZp9kKLv

— FOX 47 News (@FOX47News) March 29, 2018

Michigan State has since ended her relationship with the PR firm, a university spokeswoman said, but they would not specify the reason.

Nassar recently started a decades-long prison sentence after being convicted for the molestation of patients, and the possession of child pornography. More than 200 critics, a number of top of the AMERICAN Olympic gymnasts, including Mckayla Maroney, Aly Raisman, Gabby Douglas and Simone Biles.

The Associated Press contributed to this story.

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