Max Verstappen not happy with “fake-Max Verstappen’ in advertising
Photo: Getty Images
Formula 1 driver Max Verstappen takes legal steps against delivery service Picnic, because the company is a commercial made with a ‘fake Max Verstappen’.
“We are going to appropriately take action,” says a spokesperson of the driver to RTL Boulevard. “We are investigating and will discuss it with our legal department. There is improper use of the logo of Max Verstappen and we are not happy about it.”
Verstappen is currently the face of supermarket chain Jumbo, a competitor of Picnic. In the advertising of the latter is to see how the ‘fake Max Verstappen’ a van of Jumbo readeth, and in that of Picnic get.
“I think we are a fun inhaker have made on the advertising of Jumbo”, let founder Michiel Muller Picnic to the program.
“We found it funny. And it seems clear to me that people see that it is a inhaker and that they can distinguish. We had a fun idea, that’s it. We get on Facebook a lot of funny reactions, but from a lawyer from Verstappen, I have still heard nothing.”
Jumbo doesn’t mind that the advertising is made. “No, we do not find it silly and we are certainly not angry,” said a spokesman compared to Marketing Online. Jumbo also see no reason to take legal action against the inhaker Picnic.
Video: Watch the advertising
‘Fake Max Verstappen’ in advertising Picnic