Facebook Founder and CEO Mark Zuckerberg speaks on stage during the annual Facebook F8 developers conference in San Jose, California, USA, 18 April 2017. REUTERS/Stephen Lam – RTS12TFP
Facebook is gearing up to make important changes in your news feed.
The planned changes, which aim to reduce the number of public messages from companies, brands, and media is outlined on Thursday in a private message of the Facebook boss Mark Zuckerberg.
Zuckerberg said that the feedback from the Facebook community suggests public content is “crowding-out of the personal moments that lead us to connect more with each other,” and as a result he intends to review the feed-address the imbalance.
In his message, the CEO talks a lot about how research has shown that ” the strengthening of our relationships improves our well-being and happiness,” adding, “we feel a responsibility to ensure that our services are not only fun to use, but also good for the well-being of people.”
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He said, Facebook’s own studies show that “when we use social media to connect with people … we can feel more connected and less lonely, and that correlates with the long-term measures of health and happiness. On the other hand, passively reading articles or watching videos — even if they are fun or informative may not be as good.”
The new strategy comes as Zuckerberg’s company is faced with increasing control over the power of the platform, which currently has more than 2 billion users worldwide. The last few years have been especially difficult for the company — with the criticism about the abuse and incitement to hatred on the platform, as well as outside interference in the U.S. elections, among other issues — and the changes which apparently indicate the company’s desire to return to his roots, with more attention to friends and family.
Zuckerberg is expected that the time spent on Facebook ‘will’
In a comment that will surprise some — not least advertisers want to reach the site of the huge community — the CEO said the changes mean users will spend less time on Facebook, and less time looking at the public content, but he hopes that the flip side of that, the time spent on the site will feel “worth more.”
“If we do the right thing, I believe it will be good for our community and for our business in the long term,” he wrote.
Zuckerberg said that the company started to make changes in this direction last year, “but it will take months for this new focus to make his way through all of our products. The first changes that you see in the news feed, where you can expect to see more of your friends, family and groups.”
On the road to 2018 with a clear determination to improve the service, Zuckerberg posted a different message on 4 January to explain how he wants to spend the next year trying to “fix” of Facebook. Acknowledging that his company is “currently makes too many mistakes to enforce our policies and prevent misuse of our tools,” he said, wants the platform to a larger effort “to protect the community from abuse and hatred, to defend against interference by the national states, or to ensure that the time spent on Facebook is time well spent.”
If you had a feeling recently that the hit of Facebook is not time well spent, have to wait and see if these latest changes to the platform to change their minds. If not, you may find that you have no other choice, but to take extreme action to finally deal with the problem.