TOKYO (Reuters) – Nintendo Co. Ltd. unveiled its first Japanese store on a Tuesday, in Tokyo, in the trendy area of Shibuya, a shopping district, it is a step in the direction of greater commercialization of the all-star cast of popular characters.
FILE PHOTO: A participant to make use of Nintendo’s Switch to the game console during play of a video game at the Paris Games Week (PGW), a trade fair for video games held in Paris, France, October 29, 2019. REUTERS/Benoit Tessier
Nintendo’s Tokyo store, in the fashion-oriented National department store, is the latest move in the mainstream of japanese gamer culture, and shows that Nintendo is an important location for the attraction of more casual fans around the world.
The store, to the media on the Tuesday prior to the event on Friday, offers a wide range of goods, with the kind of characters, including Italian plumbers, Mario and adventurer, Link, pink, alien, Kirby, with its exclusive products from the Legend of Zelda-the brand of tires on the Animal Crossing-themed oven gloves.
The Kyoto-based company will also look at how the store is run prior to any further openings, a spokesman said.
“Nintendo is a company that thinks very long term,” said Hirokazu Hamamura, the head of the game publisher and editor of magazines Famitsu Group.
The Kyoto-based company, which already operates a store in New York city, is building on the success of the Pokemon Center retail chain, which also has room on the 6th floor of the new Park.
That chain is owned by the Pokémon Company, which was set up with an investment in gaming companies, Nintendo, Game Freak, and Creatures that will help in the management of the franchise.
Emily’s wide range of distributed video games, movies and toys, the franchise is a home-grown candidate to be a Disney-style, pop-culture realm.
That is in contrast with Nintendo’s tight control over the characters movement is to broaden its appeal, including the Super Nintendo, a World, a new attraction at the Universal Studios Japan theme park in Osaka this time next year.
In the new ‘outpost’ of the Pokemon Center, which last month proved to be very popular when it first opened as a pop-up store in London, black walls, and graffiti is evident as soon as you Know a toy is a nod to the location, in Shibuya, a street-fashion mecca.
Park in the 6th floor, which also includes the retail stores of companies such as games maker Capcom Co., Ltd.
Nintendo’s push to boost sales outside of the hardcore gamers to come, as the two Pokemon titles, it got a positive reception when they are launched for the console Switch in the last week, so it is a game with a full Pokemon fighting mechanics of the device, and for the first time.
The game is expected to drive the demand for power and the lower cost and the Switch is Lite at the end of the year shopping season.
Report by Sam Nussey; Editing by Stephen Coates