Nike apologized Friday for a new sportswear logo that is similar to that of the U. S. Naval Academy.
(Nike/U. S. Naval Academy)
Nike on Friday apologized and stopped the release of a logo for a sportswear line, which bore a striking resemblance to the U. S. Naval Academy crest is scheduled to start Sunday.
The logo, which was a collaboration between Nike and Undefeated, a Los Angeles sportswear, sparked backlash on social media and prompted the rebuke of the U. S. Naval Academy.
“The parables of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe that their logo is clearly an infringement on the trademark. USNA is working with Navy leadership to order the Nike/UNDEFEATED to cease and desist their use of the logo,” the Naval Academy tweeted.
The parables of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe that their logo is clearly an infringement on the trademark. USNA is working with Navy leadership to order the Nike/UNDEFEATED to cease and desist their use of the logo.
— U. S. Naval Academy (@NavalAcademy), June 14, 2018
An academy spokeswoman also released a statement on Friday obtained by The Washington Post.
“The Naval Academy crest represents honor, integrity and leadership,” she said. “And is symbolic for our students and more than 80,000 alumni who serve and have served in our country, many of whom made the ultimate sacrifice in its defense.”
Stolen valor pic.twitter.com/9bdoYqv7Rc
— Kevin S Whisman (@TKORuns) June 12, 2018
Comments poured in on social media calling the logo “just wrong” and a “ripoff”, while some on Twitter called it “stolen valor,” said The Post.
The Capital Gazette of Annapolis, Md., the town where the Naval Academy is based, also pointed to the logos’ similarities.
We see double? A logo for a new line of Nike sportswear has more than a few similarities with the Naval Academy seal. https://t.co/HCD6aOloxF
— Capital Gazette (@capgaznews) 13 June 2018
The Nike logo had its signature swoosh on a trophy cup, which is similar to how the Naval Academy’s trident is seen to be tightly understood. The logo’s the same way it had two columns on each side, with flames and rolling in the almost identical manner.
“It is difficult to understand why someone would modify and make use of our symbol without permission for marketing and profit motives,” the Naval Academy’s statement said.
Nike responded with a written statement Friday.
“We recently were made aware of our logo will be included in a design that has been used previously by one of our loyal partners,” the athletic company said. “We have always respected the US Navy and the Academy, and is a loyal supporter of the military.”
“We do not feel it appropriate to deal with the collection,” Nike said. “We apologize to anyone who was offended.”
Jennifer Erickson, a spokeswoman for the academy, so did Nike’s decision with a statement Friday, The Post reported.
“The Naval Academy appreciates Nike’s announcement to no longer make use of the Undefeated logo appears on our Naval Academy crest. We are pleased with this decision respect of the Academy, our students and alumni.”
The Undefeated brand does not immediately respond for comment on Friday.
Amy’s Place is a news editor and reporter for Fox News.