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Lyft buys-digital-car-top-advertising-startup-Halo Cars

FILE PHOTO: The Lyft Driver and the Hub, it is to be seen in Los Angeles, California, united states, March 20, 2019 at the latest. REUTERS/Lucy Nicholson

(Reuters) – Lyft Inc has bought the US-based startup, the Halo Cars, which allows drivers to earn money by placing ads that will be displayed at the top of the vehicle.

The deal, first reported by the Axios, which was confirmed by a ride from a company on Friday. Lyft did not comment on the financing part of the deal.

Halo Cars, it was founded in 2018, and has a presence in the u.s. markets such as New York and Chicago.

Lyft and larger rival Uber Technologies Inc., both based in San Francisco, california, for the pursuit of various avenues in the search for the bottom line, and with the Uber pouring money into companies that have a lot of money is lost, and Lyft is only to focus on how to move people around.

With offices in the United States and a few Canadian cities, and Lyft, said earlier this month its an active cyclist, a customer base in the fourth quarter grew to € 22.9 million from eur 22.3 million in the last quarter of the year.

That compares to Uber’s global and 111 million active users on the platform, in the same period of time.

Reporting Akanksha Rana, Bengaluru; Editing by Krishna Chandra Eluri

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