Lukewarm response to Apple’s new iPhones in China is in the midst of the tough competition

BEIJING / SHANGHAI (Reuters) – A lower price tag, and the new features may not be enough for Apple Inc’s (AAPL.D) in order to gain customers for its newly launched iPhone 11 series in China, the world’s largest smartphone market is full of cheap and feature-packed rival to the handsets.

FILE PHOTO: CEO Tim Cook presents the new iPhone, 11, at an event at its headquarters in Cupertino, California September 10, 2019. REUTERS/Stephen Lam/File Photo

Apple’s unveiling of the new iphone in California and met with a limp response on Wednesday from analysts and on social media sites in China, the AMERICAN giant has been losing ground to competitors over the past few years.

“The more competitive, aggressive pricing, and a better camera would be the selling points, but the market is still full of challenges, competition in the market, and the macro-economic factors,” said Will Wong, who tracks China’s phone market, with research firm IDC.

The iPhone, for 11, there will be two cameras, including an ultra-wide-angle lens, and it is the next generation of chips, and the A13 motorway. Prices start at just $699, which is a decline from the previous year, the new ipad, which launched at $749. Apple has also dropped the price of last year’s equivalent model, iPhone, XR, of $150.

The much more expensive iPhone, the 11 Pro features three cameras on the back, and it starts at $999. The larger screen of the iPhone, the 11, Pro Max will start at $1,099.

As expected, there is not a fifth-generation enabled, the phone is a step behind the 5G models have been released by Huawei and smaller rival poker players.

“We will have to wait a year for the 5G, why not just buy a Smartphone on a Monday,” said one user on China’s Twitter-like service, Weibo.

A meme doing the rounds on social media, featured as Apple’s Chief Executive Tim Cook bragging about the new features available, and to Richard Yu, CEO of Huawei’s consumer business group, to join him, by pointing out that Huawei has capabilities for a number of years.

When it comes to features, is one of the most important highlights of the new launch for AMERICAN buyers – $5 per month for Netflix, as the streaming service is not available in China.


Apple’s share of the China market in the past quarter, has decreased to 5.8% from 6.4% in the year-earlier period, according to research firm Canalys, as the Smartphone will experience a significant increase in support from Chinese consumers, after the brand was to be caught in a trade war between the United States and China.

Counterpoint analyst Neil Shah said that the import price, as reduced by Apple, which is still high compared with local rivals. In combination with the absence of the 5G, the new iphone less attractive and future-proof” for the Chinese consumer, ” In said, forecasting that Apple will sell 30 to 35 million iPhones in China this year, down from the 63 million handsets in 2015.

Still, some analysts have said that Apple’s decision to lower the entry price for the new iPhone, which is one of the most talked-about topics on Weibo, on Wednesday, it was a good sign.

“We think the lower iPhone an 11-price-and-trade program will help it to promote results and, in particular, in China, the Apple, the Arcade, and the TV+ will help to speed up services growth,” CFRA analyst Angelo Zino said in a research note.

The new phones will be available on Friday, and will begin shipping in September. 20.

Reporting by Josh Horwitz, in Beijing and Brenda Goh in Shanghai; Editing by Sayantani Gosh and Jane Wardell

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