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Live radio remains the most popular listening activity in the netherlands

The Dutch in listening, compared with two years ago, about the same amount of live radio, in spite of the growing popularity of services like Spotify, Apple, Music, and Facebook. On average, people pay 144,7 minutes per day on the live radio show from the audio monitor, the bi-annual survey of the National Listening Research (NLO).

That’s a bit further (to 0.3 minute) than in the two or so years ago. Live radio is good for 72 per cent of the total volume. The majority of people listen to their radios or home stereo, car stereo or portable radio to the computer.

The total audioconsumptie, in addition to the live radio also, listen to your own music is recommended, it is for the past two years, has grown from 190 to 202 minutes per day.

Nearly five million people listen to podcasts

Also, podcasts are very popular. Now listen, according to the study, which was carried out under 5.289, Dutch, thirteen years of age, a period of almost five million people download podcasts, a quarter of whom subscribed to one or more podcasts.

These are often listened to via a music service (38 per cent), or via the mobile app or the website to a radio channel (33 per cent). On average, people listen to 41 minutes per session.

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