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L’homme Rouge and David Laport winning the EU finals of Woolmark Prize

The Dutchman David Laport (womenswear), and the Sweden of L’homme Rouge (men’s) going to get with a place in the international final of the prestigious Woolmark Prize.

© Woolmark

The Woolmark Prize is a reference in the modelandschap. The price for the first time in 1953 by the International Wool Secretariat in life was called, was won by a then very young Karl Lagerfeld and Yves Saint Laurent. Today, the International Woolmark Prize not only as a stepping stone to a thriving career, but also as a portfolio for the creativity of young designers and the versatility of wool as a material.

This year’s fight more than 75 designers from 62 countries – selected by the fashion press and other competent authorities – to have this honor. For the real competition can erupt had the proverbial chaff from the wheat can be separated in six regiofinales in Dubai, London, Milan, New York, Seoul and Sidney. There are always two finalists – one for menswear and one for womenswear – selected and invited to the international final.

For these regional finals were also the Belgian designers Bertony Da Silva (Arte) and Wim Bruynooghe invited. Each of them were 1350 euro for the development of their inzendingsontwerp that thread in the viewer had to turn it off – the submitted design must be for no less than 80% merino wool existence. The Dutch womensweardesigner David Laport and the Swedish menswearlabel L’homme Rouge with the grand prize walk.

Bright star: @davidlaport is Europe’s new women’s and children’s hero after winning this year’s #WoolmarkPrize for the region. See you at the final in 2018!

A message shared by The Woolmark Company (@thewoolmarkcompany) on 18 Jul 2017 at 5:36 PDT

Laport had to say inspired by the Hockneyschilderij ‘A Bigger Splash’. “I thought it was so important to have something modern to make the image of wool also more versatile,” said Laport. “That splash that Hockney depicts what I wanted, literally, from the wool to recreate, I wish really that movement in the silhouette. Very hard!”

Bright star: @davidlaport is Europe’s new women’s and children’s hero after winning this year’s #WoolmarkPrize for the region. See you at the final in 2018!

A message shared by The Woolmark Company (@thewoolmarkcompany) on 18 Jul 2017 at 5:35 PDT

At L’homme Rouge, they sent not to far away from what they normally do: a no-nonsense silhouettes with that typical Scandinavian feel. “But it is, of course, Woolmark, so we have the focus on the material placed and really tried to be that way to innovate. We were already happy with wool and we want to be there in the future also more work, so it was fine that we’re using Woolmark come in contact with so many different technologies and producers.”

Walk this way: @lhommerouge take out this year’s European #WoolmarkPrize for menswear! The Swedish menswear label will take to the global stage at the international final in 2018.

A message shared by The Woolmark Company (@thewoolmarkcompany) on 18 Jul 2017 at 5:27 PDT

David Laport and L’homme Rouge punches through to the finals and get 47.000 euros to their finalecollectie to work out. Beginning in 2018 in Florence in the finals, where the winners (womenswear and menswear) of the International Woolmark Prize announced will be. They win, in addition to international prestige, 136.800 euro in prize money and the opportunity to get their product on a commercial way to build in cooperation with retailers that are committed for this price. The prize was this year by Woolmark increased the commitment of the company for new talent to reinforce. ‘By the increasing pressure on young designers, we have our program expenditure has been restructured with a greater focus on the designtalent and our partners’, according to Woolmark.

Walk this way: @lhommerouge take out this year’s European #WoolmarkPrize for menswear! The Swedish menswear label will take to the global stage at the international final in 2018.

A message shared by The Woolmark Company (@thewoolmarkcompany) on 18 Jul 2017 at 5:23 PDT

For the first time this year there will be during the international final is also an Innovation Award, will be awarded. The award is presented to the finalist with the most unique and creative textiles or yarn, and receive a cash prize of 100,000 Australian dollars. Also get this winner the opportunity to present his product on a commercial way to build. The weaving mill that is involved in the winner of the innovation award will be part of the global trade promotional program of the Woolmark Company.

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