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Kristen Bell, Dax Shepard launch affordable baby product line for Walmart

Hollywood power couple Kristin Bell and Dax Shepard are pictured at the Golden Globes in January.
(Jordan Strauss/Invision/AP)

Hollywood power couple Kristen Bell and Dax Shepard are doing more than just showbiz together.

The star launched a new line of affordable baby products called Hello Bello with an Instagram video Monday morning.

They caption their post: “A message from MAMA&PAPA. @kristenanniebell and @daxshepard are here to introduce @hellobello, a line of premium baby products at non-premium prices. Diapers, wipes, lotions, bubble bath, and more. Consider this one less decision to make as a parent. We do it together!”

The actors, who have worked together in films such as “When in Rome” (2010) and “The Boss” (2016), are the parents of daughters Lincoln, 5, and Delta 4.

“As a mother of two, I know how beautifully messy parenthood can be, and that is the reason why we created Hello Bello,” Bell said in a statement.

“Our products are fresh and fun. Most importantly, we make use of plant ingredients and organic plant products that are better for our children and better for our world.”

Their line of 10 products, sold exclusively at Walmart, are printed, diapers, wipes, shampoo, diaper rash cream, sunscreen and laundry detergent and will cost anywhere from $1.88 to $23.94, according to the press release.

“We know parenting is hard enough,” Shepard said in the statement. “Parents should not have to choose between what is good for their baby and good for their budget. That is the reason why we could not ask for a better exclusive retail partner Walmart, which makes it possible for us to offer premium products at a non-premium price.”

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