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An underwear brand has apologised after coming under fire for accidentally releasing an ad in a leak-proof underwear, which many felt appeared to allude to a sexual assault.
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Knix, as a company that champions, “all of the women, to life, to fun activities for children, free of charge,” according to its website, send a tweet, an ad, and that turned out to be a pair of worn-in dirt and debris on the trail is in a trench next to an old pair of underwear.
The advertisement is the caption: “What’s going on in the Knix Leak-free, it remains in the Knix Leak-proof.”
The response to the campaign was swift, with a lot of notice of termination of the brand on Twitter.
“Hey, Knixwear, that is, what is up with this ad it seems to be the call of an assault and as an added benefit to your underwear?” Amy Vernon wrote on Facebook.
“This is a terrible and shocking,” Allyson K replied to the ad on Facebook.
“Yes it is. It’s awful,” Maggie Gomez wrote.
“Wtf who thought this was a good idea?” Charlese Jaszewski commented.
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And although a number of them on Twitter, and Facebook just don’t see the problem with the ad, Knix, immediately reacted angrily to the customers as soon as the image is selected, a confirmation of the ad was to be removed. It is to note that it was “not in the know, this picture was in circulation until it has been marked out for us.”
Knix is further alleged that the advertisement was published accidentally, and after an “internal miscommunication” in a statement to Fox News.
In a blog post, the company’s founder and CEO Joanna Griffiths, the company will put it in the context of how the mistake has been made and the advertisement has been published.
“A couple of weeks ago, we were a single team-building event, where everyone in the company had 60 minutes to come up with an ad concept. It is called an Ad in the Hack-a-Thon. The goal is to be creative, all while furthering the notion that everyone on the Team Knix, is welcome to join us,” the blog read, write more than 60 different ads have been created in a variety of “quality content.”
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Joanna Griffiths, founder & CEO, Knix, and shows a part of the brand’s line, out in Toronto in mid-May.
(Tara Walton/Toronto Star via Getty Images
Fast forward a few weeks later, and due to an internal miscommunication, all of the 60’s, the ads went live, including an advertisement, which, unfortunately, is not the only people caught off guard (what were they thinking?) however, for some people, an association with sexual abuse. We are so very, very much,” the blog continued.
In addition to the long explanation, Griffiths shared that the Toronto-based company’s donation of up to $15,000, since the ad has been seen by over 15,000 people at the CAMH, which provides support, guidance, and resources for women in downtown Toronto. Knix will also be donating $5 for each and every person, to Live After the Birth of Gallery in the following weeks, the blog entry will be confirmed.
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A lot of a result of the controversy, and were very happy with the brand, is the property of error and a quick fix.