Gina Rodriguez, is a different approach with its Emmy campaign budget.
At least one student does not have to pay to attend the Ivy League institution of the university of Princeton, thanks to the philanthropy of “Jane the Virgin” actress Gina Rodriguez.
The CW star will make use of the resources that are assigned to her Emmy-nomination-campaign of the network to fully finance, an undocumented student tuition at the university of Princeton, according to The Hollywood Reporter.
Assuming that the price of tuition does not fluctuate, an incoming Princeton University student can expect to pay approximately $280,000 to cover four years of education without financial aid or grants.
“Our show has always jumped at a chance to help me, to do something for the Latinx community,” said Rodriguez. “So I asked my showrunner, Jennie [Snyder Urman], if we do something else with the money this year.”
The Bar. Increased. https://t.co/SwMKtAmL24
— Franklin Leonard (@franklinleonard) 19 June 2018
Whether it’s intentional or not, this step is a great variation on the typical campaign format, which is a part of the production companies spend more than $2 million for elaborately packaged DVDS and guerilla advertising to attract the Academy’s more than 22,000 members to vote, according to the New York Times.
A member of the board of the hispanic Scholarship Fund, Rodriguez worked with the Big Brothers Big Sisters, Los Angeles, to find a suitable candidate.
Time will tell if this strategy will be answered with nominations, which will be announced July 12.
“Jane the Virgin” is nominated for 2 emmys since its debut in 2014. Rodriguez won a Golden Globe award in 2015 for best actress in a musical or comedy.