ITV to work with the BBC BritBox’ subscription streaming offer

A company sign is shown outside of ITV studios in London, great Britain 27 July 2016. REUTERS/Neil Hall

BARCELONA (Reuters) – BRITISH broadcaster ITV said on Wednesday, in collaboration with the BBC to create a British rival of Netflix, called “BritBox”.

Chief Executive Carolyn McCall said the partnership, which is close to being closed, would bring an exciting new subscription video-on-demand service from the BRITISH public.

“This will provide an unparalleled collection of the British boxsets and original series in one place,” she said.

“We expect that other partners will be added to BritBox and we speak to the regulators and the whole industry about our proposals.”

ITV, the broadcaster of soap opera “Coronation Street” and reality show “Love Island”, announced the tie-up, together with the 2018 results which saw adjusted earnings decline of 4 percent in 810 million pounds ($1.07 billion).

He said it was running strong on the screen, but the economic and political uncertainty in Britain would cause the advertising revenue for the first four months of 2019 to fall by 3-4 percent.

Reporting by Paul Sandle; editing by Elisabeth O’leary and Jason Neely

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