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Italy’s Tod’s appoints former Google executive, to invest in its digital efforts

FILE PHOTO: a shoe from Italian luxury shoemaker Tod’s are displayed in the window of the company store in zurich, Zurich, Switzerland, On 25 April 2019 at the latest. REUTERS/Arnd Wiegmann

(Reuters) – Italy’s Tod’s ‘ has been appointed, a former Google executive, as chief digital and innovation officer at the end of the current digital transformation of the footwear and leather goods, the company said on Friday.

Alessandra Domizi in the Sector, the Head of Fashion & Retail at the technology giant, is to develop Tod’s, digital strategy, together with the chairman and the chief executive officer of the company.

She goes to her job at the luxury group, on the 14th of October.

Digital communication and online sales are the foundation of Tod’s ‘ new business model aimed at attracting younger luxury buyers.

Dubbed Tod’s Factory, the new strategy was launched in the fall of 2017 to reverse its declining sales, and the renewal of the group’s namesake brand. The features of the new products, and more collections, all backed by a significant investment in marketing and sales.

Reporting by Claudia Cristoferi

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