A participant makes use of a new iPhone X during a presentation for the media in Beijing, China October 31, 2017. REUTERS/Thomas Peter – RC1BB5A3BB10
Apple ‘ s iPhone X is called too expensive by some. And now Apple is allegedly planning to do something about it.
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The tech giant will offer the iPhone X successor in 2018 for $899, a $100 discount on the regular retail price of $999, RBC Capital Markets analyst Amit Daryanani told investors in a research note this week. The analyst added that the price reduction is a response to the “limited success” that Apple has with its iPhone X, according to AppleInsider, that a copy of the note.
At $899, the iPhone X successor would probably stand in the middle of Apple’s new smartphone line-up. A 6.1-inch LCD model will probably be the cheapest version, since it uses LCD technology, which is less expensive to produce. It will also depend on aluminum edges instead of premium steel, according to the analyst. There was no word, however, on exactly how much the LCD model would cost.
On the top of the mountain, Apple would offer a 6.5-inch version of the iPhone X. this is a device That would come with the same “premium steel” you would get from the iPhone X successor, but because of the larger screen size would probably cost more. It is possible that the 6.5-inch iPhone X can be offered for $999 — the same price as the 5.8-inch iPhone X.
Apple released its iPhone X last year with a renewed design, with a screen that covers his face. The company dumped the physical home button and Touch ID in the iPhone X and instead relied on Face ID. Apple’s handset was also the first company ever to rely on the OLED screen technology.
That all translated to the highest price ever on an iPhone for $999. Although Apple tried to justify the price by saying that it is equipped with all new features and customers can cover the cost with trade-ins and monthly installment plans at carrier stores, reports have said that the iPhone X demand is weaker than expected. Studies have also shown that there are a number of price sensitivity of consumers.
Looking ahead, Apple seems to be ready to that problem by offering more devices at a lower price. But at least so far, the company has not been confirmed by the plans. And it will probably not unveil a new iPhone X until later this year.