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iPhone-selling at record levels after three disappointing quarters

iPhone-selling at record levels after three disappointing quarters

Photo: AFP

Apple sold in the fourth quarter of 2016, a record number of iPhones: 78,3 million pieces. That also provides a revenue for the company.

The fourth quarter is always the strongest quarter of the year for Apple. Now that’s the case, the company informs in its quarterly results.

The iPhone sales were in the months of October, november and december with 78,3 million copies 5 percent higher than the 75.9 million sold iPhones in the fourth quarter of 2015. However, following this peak, after a further disappointing 2016, which Apple in the first three quarters less iPhones sold than a year earlier.

Record sales

Apple turned thanks to strong iPhone sales revenue of 78.3 billion dollars, 3 percent higher than the 75.9 billion in the fourth quarter of 2015. The profit came in the fourth quarter to 17.9 billion dollars, a year earlier, it was 18.4 billion dollars. The profit is lower due to higher selling expenses and increased investment in research and development.

Sales in key market China is dropping again, just as in the previous quarter. Apple turned in China with a turnover of 16.2 billion dollars, a year earlier to 18.4 billion dollars; a decline of 12 percent. In Europe, sales grew 3 percent, in the U.S. with 9 percent and Japan with 20 percent.

Growth in services

Apple, the growth rate is also due to rising revenues from services, such as iCloud, Apple’s Music and App Store. There turned the company from a turnover of 7.2 billion dollars, a growth of 18 percent compared to a year earlier.

The number of sales of Macs grew by 1 percent to 5.4 million copies. The record is 5.7 million Macs in the third quarter of 2015. Apple unveiled in October a new MacBook Pro.

The iPad sales, however, continue to decline, as they have since the end of 2013. Apple sold last quarter 13 million tablets, a year earlier, there were 16.1 million; a decrease of 19 percent. The iPad sales record in the fourth quarter of 2013, when Apple’s 26 million iPads sold.

Unknown record watches

The turnover on the producttak ‘other’, which includes the Apple Watch, Apple TV and accessories, decreased by 8 percent compared to a year earlier. The branch was good for a turnover of 4 billion dollars.

According to Apple, there are a record number of Apple Watches sold. How many there are is not known: the company keeps the sales of its smartwatch as yet secret. In december, Apple CEO Tim Cook also all that there is in the feestdagenseizoen a record number of Apple Watches were sold.

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